Alan Walker's biggest fail
This review is directly connected to our field.
In this video Alan Walker introduces himself and his co-producer and tries to explain how he made
his latest track. But throughout the whole tutorial you get the impression he has never even seen
this project before and doesn’t know what he’s talking about. He’s squirming slightly
and looking to his assistant for help. He can’t even describe a sawtooth wave even
though he’s looking at an image of one on the screen. He has to click
on the oscillator to find out. At the same time, he is happy to show the
face of his assistant.
All of this causes confusion among the viewers. Famous DJs who write music usually give interviews
by themselves, waxing lyrical about sample sources and their own personal production ‘secrets’.
Even when a DJ makes a tutorial with a co-producer, the co-producer doesn’t usually
show his face.
Many people have commented on the video, sure that the tune in question is a ghost
production. Fans are sad to realize that their idol is not a genius and those who envy
his popularity can now prove he is overrated: they think a DJ should actually have a role
in producing his ‘own’ song.
It’s clear that Alan doesn’t know much about the project. He doesn’t even try to prove that he’s had at
least some input. But we ghost producers don’t judge DJs who use ghost services. We understand their
reasons for doing so. The DJ may simply be too busy due to continuous touring; they might have a great
desire to perform and the ability to do so, but don’t know how to create tracks; maybe they’re seeking
out new sources of inspiration; or maybe they’re just 100% focused on DJing.
If you want to give an interview about the creation of a track or even
make a video about it to prove yourself within the producer community, we’re more
than happy to give you detailed advice to prepare you for it. And you need to be properly
prepared. You are the face of your own success; you’re the one who needs the respect of the
public. We, the ghost producers, are always in the shadows.
If you want to be seen as a talented professional, you’ll need to act
like it and not be preoccupied by the fact that your music is ghost produced. And
don’t forget that the majority of fans will never find out: most of them don’t
even know what a ghost producer is. Plus, there’s nothing wrong in simply being a DJ.
Performers have a deep need to perform in large venues and get reactions from audiences
whereas ghost producers are those who have chosen just to stick to production. Maybe they hate
the limelight or maybe they’re just building up their confidence. If someone wants
to stay out of the spotlight and just make tunes, ghost production might be the perfect
job for them. And if someone doesn’t enjoy production but loves performing and creating their
own personal brand, they can be a DJ. Each person is happy making a living from
their niche. There’s nothing wrong with either, as long as you’re clear about your
role. That’s the beauty of the world we live in — there’s a niche
for everyone. Our niche is ghost production and we love it! You create your style and we’ll
create your music.