Alan Walker's biggest fail

This review is directly connected to our field.

In this video Alan Walker introduces himself and his co-producer and tries to explain how he made his latest track. But throughout the whole tutorial you get the impression he has never even seen this project before and doesn’t know what he’s talking about. He’s squirming slightly and looking to his assistant for help. He can’t even describe a sawtooth wave even though he’s looking at an image of one on the screen. He has to click on the oscillator to find out. At the same time, he is happy to show the face of his assistant.

All of this causes confusion among the viewers. Famous DJs who write music usually give interviews by themselves, waxing lyrical about sample sources and their own personal production ‘secrets’. Even when a DJ makes a tutorial with a co-producer, the co-producer doesn’t usually show his face.

Many people have commented on the video, sure that the tune in question is a ghost production. Fans are sad to realize that their idol is not a genius and those who envy his popularity can now prove he is overrated: they think a DJ should actually have a role in producing his ‘own’ song.

It’s clear that Alan doesn’t know much about the project. He doesn’t even try to prove that he’s had at least some input. But we ghost producers don’t judge DJs who use ghost services. We understand their reasons for doing so. The DJ may simply be too busy due to continuous touring; they might have a great desire to perform and the ability to do so, but don’t know how to create tracks; maybe they’re seeking out new sources of inspiration; or maybe they’re just 100% focused on DJing.

If you want to give an interview about the creation of a track or even make a video about it to prove yourself within the producer community, we’re more than happy to give you detailed advice to prepare you for it. And you need to be properly prepared. You are the face of your own success; you’re the one who needs the respect of the public. We, the ghost producers, are always in the shadows.

If you want to be seen as a talented professional, you’ll need to act like it and not be preoccupied by the fact that your music is ghost produced. And don’t forget that the majority of fans will never find out: most of them don’t even know what a ghost producer is. Plus, there’s nothing wrong in simply being a DJ.

Performers have a deep need to perform in large venues and get reactions from audiences whereas ghost producers are those who have chosen just to stick to production. Maybe they hate the limelight or maybe they’re just building up their confidence. If someone wants to stay out of the spotlight and just make tunes, ghost production might be the perfect job for them. And if someone doesn’t enjoy production but loves performing and creating their own personal brand, they can be a DJ. Each person is happy making a living from their niche. There’s nothing wrong with either, as long as you’re clear about your role. That’s the beauty of the world we live in — there’s a niche for everyone. Our niche is ghost production and we love it! You create your style and we’ll create your music.