Alan Walker's biggest fail

This review is directly connected to our field.

In this video, Alan Walker introduces himself and his co-producer and attempts to explain how his latest track was made. However, throughout the entire tutorial, there is a strong impression that he has barely interacted with the project and doesn’t fully understand what he’s describing.

He appears visibly uncomfortable, frequently looking to his assistant for guidance. At one point, he is unable to explain a basic sawtooth wave, even though its image is displayed on the screen, and has to click on the oscillator to figure it out. At the same time, he openly shows the face of his assistant, which only amplifies the confusion.

This reaction stands in contrast to how established DJs who actively produce their own music usually behave. They tend to speak confidently about sound design, sample sources, and their personal production techniques. Even when a co-producer is involved, that person rarely appears on camera.

As a result, many viewers concluded that the track was a ghost production. Fans felt disappointed to realize their idol might not be the creative genius they imagined, while critics felt validated in calling him overrated. Underneath these reactions lies a common belief: a DJ should play a meaningful role in producing their own music.

It is clear from the video that Alan doesn’t demonstrate deep familiarity with the project and doesn’t attempt to prove that he contributed significantly. That said, we as ghost producers do not judge DJs who use ghost production services. We understand the reasons behind it.

A DJ may be constantly touring and lack studio time. They may be excellent performers but lack production skills. They may be looking for fresh inspiration or simply focusing entirely on DJing. All of these are valid and common realities in the industry.

If you choose to give interviews or create content explaining how a track was made, preparation is essential. We are always willing to help artists prepare properly. You are the public face of your success, and public respect depends on confidence and clarity. Ghost producers, by contrast, remain in the shadows by choice.

If you want to be seen as a professional, you must act like one and not appear distracted or insecure about the production process. Most fans will never even notice anyway. Many don’t know what a ghost producer is, and there is nothing wrong with being a DJ.

Performers thrive on large stages and audience reactions. Ghost producers often prefer to focus purely on music creation, sometimes avoiding the spotlight altogether. Ghost production can be the perfect role for those who want to make music without public exposure, just as DJing is ideal for those who love performance and personal branding.

Each role has its place. As long as responsibilities are clear, there is nothing wrong with either path. That’s the beauty of the modern music industry: there is a niche for everyone. Our niche is ghost production, and we love it.

You create your style. We create your music.