The conversation begins with the atmosphere at ADE itself. Surrounded by superstar DJs and aspiring artists, the host describes discovering an “EDM Ghost Producer” flyer in the official conference materials. The experience felt almost taboo, with the process of contacting a ghost producer compared to looking for a drug dealer.
Alex Larichev openly addresses this perception. He provides concrete pricing for his work, explaining that a high-quality track comparable to or even exceeding Beatport Top 100 standards typically costs between €700 and €800, depending on the complexity of the task.
Alex usually produces tracks alone, but the process is not isolated. Clients provide feedback and direction throughout production, shaping the final result. This model reflects how many modern EDM tracks are created: a single producer executing the work, guided by external input.
Alex also highlights a broader industry shift toward transparency. He appreciates seeing major DJs openly working with teams in the studio, rather than hiding collaboration behind anonymity. As an example, he points to Avicii and his desert studio streams, where the full production team was visible and credited. For Alex, this represents co-production, not ghost production, and he sees it as a healthier direction for the industry.